Advertising, Estonia, Internet, Legislation, Technology

EAS board member Mario Kivistik said that it isn’t known yet what kind of money we are talking about but based on earlier experiences, it can be forecast that it will be lower than radio and TV fees. EAS will take 10% of the money to be paid by Google and 90% will be distributed to authors based on the number of clicks.

EAS launched talks with Youtube four years ago since already then, the environment showed general image ads when displaying videos of Estonian authors and the company should have paid a part of the turnover of that to EAS, Kivistik said. "Now the legal confusion has been solved, contracts have been signed and for a week now, when displaying Youtube videos, advertising targeted at Estonian audience is shown," he said.

The authors should get the first fees, to be paid once a quarter, in September.