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International Internet Magazine. Baltic States news & analytics
Friday, 26.04.2024, 16:11
Airbnb signs first Experiences partnership in Baltics
The objective of
the partnership is to connect travelers with locals through the creation of an
Experiences marketplace. To this end, Lithuania Travel and Airbnb will curate
twenty unique Airbnb Experiences led by locals. This will also help to drive
tourism outside the touristic centres and boost visitor growth and the local
economy. With the expansion of Experiences in the whole of the Baltic region
Estonia and Latvia will add their local tourism offers to the Airbnb platform.
Kathrin Anselm,
General Manager DACH, CEE and Russia Airbnb: “Besides finding a place to stay, more and more travelers are also
seeking unique and authentic experiences during their trip. We very much look
forward to working towards sustainable tourism in the Baltics together with
Lithuania Travel and welcome the support from other destination marketing
organisations in the region. The Baltic states offer a great variety to
travelers from all over the world and we are excited that visitors will be able
to get to know the local culture through Experiences.”
Dalius Morkvėnas, General Manager of Lithuania Travel: “Our Experiences partnership with Airbnb will greatly help us boost
the demand for travel to Lithuania and the other Baltic states and increase the
range of offerings for visitors. We highly support such collaborations that
help local tourism businesses receive additional visibility on a global level.”
Airbnb
Experiences, which were launched globally in 2016, offer visitors handcrafted
activities, tours and educational workshops led by local experts, from walking
tours through Vilnius’ historic centre to sailing in the Baltic bay. They were
created out of the demand from travelers to unlock a different side of their
destination through the eyes of locals. To date, travelers can choose from over
40,000 Experiences in more than 1,000 cities all over the world. Experiences
are unique, with many available only on Airbnb. And each Experience is reviewed
to ensure it meets our quality standards before it is listed on the Airbnb
platform.
In January, Airbnb
also announced the first tax collaboration in Central and Eastern Europe with
the Lithuanian capital Vilnius. Vilnius is the first City in the Baltics, where
a platform is automatically collecting tourism levies due per night and per
person is transferring it directly to the City of Vilnius on behalf of hosts
and guests. Airbnb has over 400 agreements with local and national governments
and organizations around the world on the automated collection of tourism
taxes. Globally, Airbnb has already collected more than USD 2 bn in
tourist-related taxes through such agreements.
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