Alcohol, Baltic, Markets and Companies

International Internet Magazine. Baltic States news & analytics Thursday, 25.02.2021, 01:06

Brown-Forman picks Liviko as its sole representative in Estonia and Latvia

BC, Riga , 09.12.2020.Print version
Brown-Forman, one of the largest American-owned spirits and wine companies, has chosen Liviko as its official representative and importer in both Estonia and Latvia. Liviko's import portfolio will include Jack Daniel's Tennessee Whiskey and Finlandia Vodka, among other premium brands, informed Liviko`s representative.

"We are pleased to partner with Liviko to distribute our premium product portfolio. We look forward to working closely together to continue to grow our brands in Estonia and Latvia. We are confident we have found an ambitious company to develop our brands, which are enjoying rapid growth across all key global spirits markets," said Krzysztof Matenko, Brown-Forman General Manager Developing Europe/East.

 

"The partnership with Brown-Forman is an important and long-awaited step for Liviko to complement our international premium product portfolio. For Liviko as an ambitious importer and distributor, representing Brown-Forman brands is both a landmark and a recognition of our work so far," said Janek Kalvi, Liviko group's CEO.

 

The best-known Brown-Forman brands in Estonia and Latvia are Jack Daniel's Tennessee Whiskey and Finlandia Vodka, along with a wide selection of the Benriach, Glendronach and Glenglassaugh single malt Scotch whisky brands. As of 1 January 2021, Brown-Forman brands will be represented in Estonia by AS Liviko and in Latvia by the subsidiary SIA Liviko.

 

Liviko represents several of the world's leading beverage brands in its home markets: Brown-Forman, Rémy Cointreau and Bacardi Martini product portfolios, Nemiroff vodka, Fentimans and several world-famous wine and spirits brands.

 

The listed family-owned company Brown-Forman is one of America's largest spirits and wine companies and one of the world's ten largest alcohol producers. Founded in 1870, Brown-Forman's range of wine and spirits includes more than 25 valued brands sold in 170 countries worldwide. Brown-Forman employs more than 4,800 people worldwide. The company is headquartered in Louisville, USA.

 

Established in 1898, Liviko is a rapidly developing international group specialising in premium alcohol, which retails its own products on 60 markets and represents the world's leading premium brands in Estonia, Latvia and Lithuania. Liviko has its production and head office in Tallinn along with distribution offices in Riga and Vilnius. Liviko is one of the largest alcohol companies in the Baltics and pays equal attention to the export and import of alcoholic beverages in addition to production. The Liviko group employs 270 people.






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