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Thursday, 25.04.2024, 19:57
Local Designers Will Exhibit Their Collections in Empty Space Left for Social Distancing
"Empty tables inside our restaurant look rather odd,
and we don't have any way to remove them," explained Bernie Ter Braak,
the owner of "Cosy" restaurant, who co-authored this idea with a
local well-known fashion designer, Julija Janus. "Therefore, we
decided to reach out to our neighbors, fashion boutique stores, and invited them
to use our empty tables to showcase their newest collections. The news spread,
and well-known designers joined this project, which keeps gaining interest
across the city."
Currently, a few dozen restaurants and cafés located
in Vilnius Old Town Glass Quarter are participating in
the initiative - over 60 originally dressed mannequins have been placed at the
unused indoor tables, filling the space between dining guests. The mannequins
will showcase unique fashion pieces from 19 boutiques, featuring local fashion
designers and brands. At each table, visitors will be able to find the
information about the exhibited items and where each piece can be purchased.
This way, restaurants expect to be able to maintain the required indoor social
distancing while helping designers gain attention for this season's newest
fashion trends.
The idea that unites art, fashion and food was fully
supported by IDW, one of Europe's leading high-quality mannequin
manufacturers, which agreed to provide all the mannequins free of charge for
the needed period of time.
"The fashion industry is particularly affected by the
lockdown," said Julia Janus. "Local boutiques used to sell the niche,
original pieces created by local designers. As they are currently closed due to
the quarantine, designers do not have many opportunities to showcase their
latest collections, and in general, the consumption is down. We hope that this
campaign will move the waters and local designers will gain some
visibility."
According to the fashion designer, those who have joined the
campaign want to spread one clear message: "Crisis like this calls for all
of us to unite and help each other - together, we can achieve much more than
being alone."
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