Forum, Latvia, Markets and Companies, Technology
International Internet Magazine. Baltic States news & analytics
Friday, 26.04.2024, 10:41
Chatbots – an ordinary digital marketing solution or a tech bubble?
We are currently at the height of the fourth industrial
revolution, and virtual chat assistants are rapidly becoming as self-evident
and integral part of the reality of life as cell phones or social networks. By
2024, the chatbot market share is expected to grow by 30%.
Kaspars Kauliņš, International Business Development
Director at the Baltic Language Technology Research Centre Tilde, points out
that this rapid growth of the industry is determined not only by user demand,
but also by improving productivity and efficiency: “People appreciate the
possibility of receiving useful information and virtual services at any time of
the day via a convenient channel and in a perceptible format – text, voice,
image – and without wasting time.”
From an organizational perspective, a virtual assistant is
able to perform monotonous tasks, including answering frequently asked
questions, allowing employees to focus on tasks with greater added value.
Everyone is the winner ‒ customers, employees and business as a whole ‒ and
this motivates companies to invest in these technologies.
No euphoria ‒ it is the right time to invest in chatbots!
The general enthusiasm and exaggerated euphoria about
chatter robots, or chatbots, is over for some time, tells Aldis Ērglis, a head
of the Machine Learning Lab at Emergn: “We see chatter robots here and there,
but they are nothing special yet. We can still talk about their promised
intelligence and benefits to business in the future tense. The COVID pandemic
is likely to change this and chat robots will be given a second chance.”
Today, many businesses and people are working remotely; more
services are being consumed remotely than in the past. If you have to choose
not to receive any information or help, or to cooperate with awkward and
unadapted chatter robots, people will choose chatbots. A. Ērglis believes that
it is the right time to invest in the development of chatbots now; they do not
have to be very smart, they simply have to be able to respond promptly to most
commonly asked questions.
Tet’s virtual client assistant gets a voice
The technology and entertainment company Tet offers
contemporary and accessible artificial intelligence based customer support
solutions to companies that care about their clients and efficient resource
planning. In company’s stand at RIGA COMM 2020, visitors will have an
opportunity not only to find out about effective solutions for business and
receive expert advice, but also to acquaint with the new speech synthesis
project. Thanks to this, Anete, a virtual client assistant, will start talking.
Tilde’s virtual assistants help public authorities
Virtual assistants and intelligent chatbots developed by
Tilde, the leading technology localization company in the Baltics, operate in
all communication channels and are equipped with the latest algorithm for
understanding the Baltic languages. The company’s chatbots provide answers to
more than 4000 users every day: the virtual assistant Signe by 20% eases the
workload of the customer service staff at the Latvian State Radio and
Television Centre, while the 24/7 virtual assistant Toms of the State Revenue Service
advises residents on tax and customs issues, shares recipes and tells jokes.
Following declaration of a state of emergency, Ieva, a digital consultant at
the Rural Support Service of Latvia, shared the most up-to-date information
with farmers, helping to solve problems and receive consultations that would
otherwise require a face-to-face meeting.
By the way, Kaspars Kauliņš, International Business
Development Director at Tilde, will talk about language technology in
intelligent process automation at the RIGA COMM Machine Learning Conference on
October 15.
RIGA COMM is an annual business technology event in the
Baltic States where developers and suppliers of enterprise resource management,
document management, HRM and security systems, suppliers of cloud services,
internet and digital marketing services, web solutions and mobile application
developers, and ICT product manufacturers offer ready-to-use and tailored
solutions for companies in different industries and of different sizes,
municipal authorities and organisations to facilitate efficient operation.
The technology-rich exhibition is complemented by an
extensive conference programme. In two days, more than 80 lecturers will speak
from four stages in at least six events. In recent years, the RIGA COMM
business technology event has been attended by approximately 5000 managers at
different levels and professionals from Latvia and the rest of the Baltics.
RIGA COMM is held by the International Exhibition Company BT
1 in cooperation with Intelligent Machines Riga, Riga TechGirls, SmartHR
Latvija, Latvian Chamber of Commerce and Industry, Mailigen, Finance Latvia
Association and other partners.
Tickets to the RIGA COMM business event are available
online, or at the box office. Ticket price will increase as the event
approaches.
Venue and opening hours:
Ķīpsala International Exhibition Centre (Ķīpsalas iela 8,
Rīga)
15 October 10.00–17.00
16 October 10.00–17.00
Follow the RIGA COMM news: Facebook, Twitter, Instagram and LinkedIn.
- 28.01.2022 BONO aims at a billion!
- 26.08.2021 LLC Dizozols Investments finalizes investment attraction deal with Crowdestor with record-high profits
- 25.01.2021 Как банкиры 90-х делили «золотую милю» в Юрмале
- 30.12.2020 Накануне 25-летия Балтийский курс/The Baltic Course уходит с рынка деловых СМИ
- 30.12.2020 On the verge of its 25th anniversary, The Baltic Course leaves business media market
- 30.12.2020 Business Education Plus предлагает анонсы бизнес-обучений в январе-феврале 2021 года
- 30.12.2020 Hotels showing strong interest in providing self-isolation service
- 30.12.2020 EU to buy additional 100 mln doses of coronavirus vaccine
- 30.12.2020 ЕС закупит 100 млн. дополнительных доз вакцины Biontech и Pfizer
- 29.12.2020 В Rietumu и в этот раз создали особые праздничные открытки и календари 2021