Analytics, Baltic, Financial Services, Retail

"In the first quarter of 2017, 29% of all household consumer spending went to supermarket chains, 17% to hypermarket chains and 15% to small supermarket chains. In the first quarter of 2017, the respective figures were 26%, 21% and 12% in Latvia and 32%, 23% and 6% in Estonia," Baltmi said in a press release.

According to the communique, specialized stores rank second in terms of the share of spending, with Lithuanian consumer spending 15 % of household spending there and Latvian and Estonian spending at over 18%.

Different goods in retail chains and specialized stores feature different penetration, with specialized and traditional stores generating 30% turnover of beer, 29% of soft drinks and nearly 13% of water category in the January-March period of this year. Meanwhile, Lithuanian households spent nearly 3 % of fast turnover goods online and nearly 3% in marketplaces.