Analytics, Lithuania, Markets and Companies, Retail
International Internet Magazine. Baltic States news & analytics
Friday, 26.04.2024, 09:18
Greatest challenge for shopping centres in Lithuania is how to stand out
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Customers' relations with each shopping centre were assessed using TRI*M approach, consisting of questions on general evaluation and priority. Ozas was the best evaluated shopping centre in Vilnius, at 87 points. Based on this indicator it surpassed Akropolis, the largest shopping centre in Lithuania, which was second with 80 points. On the other hand, it turned out that although Ozas had an advantage based on customer experience, yet people still gave priority to Akropolis and it was their first shopping destination.
In Kaunas the situation was slightly different. Kaunas Akropolis was the best evaluated there (88 points) and was the first based on priority (49 points). Shopping centre Mega was second with 81 and 39 points respectively, while Urmas was third with 63 and 30 points respectively.
According to TNS LT Project Manager Ruta Matulaitiene, in the nearest future the goal of Lithuanian trade centres will be to focus on their unique features.
TRI*M customer experience study was carried out in July 2015, a total of 814 customers of shopping centres were polled.
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