Advertising, Belarus, Forum, Latvia
International Internet Magazine. Baltic States news & analytics
Friday, 19.04.2024, 11:55
White Square: main stage of the call for entries is open
Annually, over 1000 entries from all around the world and
more than 700 delegates from 30 countries of Eastern European and Baltic
regions, Western Europe and Asia participate in the festival. Already at the
start of the festival year White Square provides its participants with
opportunities to gain international fame via prize-winning entries'
publications in over 30 industrial media of Europe and the CIS in April-May,
ahead of the main event of global creative industry. The festival is included
into global creativity ranking AdForum Business Creative Report.
Main stage of the call for entries to White Square 2020 is now open. Till
February 28 participation fees will be 10% lower than in March. Entries
are being accepted online on official website adfest.by. Advertising, communications, marketing, media
agencies, digital and design studios and other companies and independent
authors working in creative industry around the world, are invited to
participation. TIME TO WIN!
Contest program includes 7 categories divided into 19 contests:
CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded
Content and Entertainment;
BRANDING: Communication Design, Packaging Design, Digital &
Interactive Design;
MARKETING: Brand Experience & Activation, PR, Direct, Innovations;
CREATIVE EFFECTIVENESS;
MEDIA: Channels, Excellence in Media, Media Campaign;
DIGITAL: Digital, Mobile, Creative Data;
CHANGE FOR GOOD.
Entries will be judged offline by 6 independent groups of
international jury. Annually, White Square invites persons with
worldwide recognition in advertising, holders of numerous industrial awards –
Cannes Lions, D&AD, Effie and other world's most prestigious festivals for
creativity of communications and effectiveness of executed projects as jury
members. The main trophy of the festival – Grand Prix – will be awarded by
Grand Jury.
Participation in White Square 2020 jury has already been confirmed by:
and others.
Business and educational program of White Square festival will continue during
three whole days – April 15, 16 and 17 – and include over 70 master-classes and
discussion panels held by recognized experts of creative marketing and business
communications industry from 20 countries. This year festival slogan is TIME
TO WIN! The main idea is the following. Time is constantly challenging
us. Information war in the pursuit of consumer attention in all communication
channels is now more intense than ever. What should brands do to be effective?
What should marketers do to make their brands communicate creatively? Which
trends, lifehacks, technics might work efficiently? What will not work for
sure? What should be done to make it work tomorrow? We are not being late. We
are not in a hurry. We are right in time. We win. Time to win – our time.
Register to participation on official website adfest.by. Each festival day will be completed by exciting
parties filled with opportunities of informal communication with European
colleagues.
Detailed information about White Square festival is provided on adfest.by. For participation in the contests contact the
Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus via [email protected]; for participation in
business and educational program – via [email protected].
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