Latvia, Tourism, Transport

"The main target group for the service are people who have no smartphone. This provides also them the possibility to use Taxify services," told Karin Kase, chief of PR for Central and East Europe at Taxify.

Kase said that the service also can be used to book a taxi for someone else, such as by hotels and restaurants for their customers. On other markets Taxify offers the possibility for booking a taxi by mobile app alone.

The company does not offer the service in Estonia because people have not expressed the need for it here, where residents are very eager to adapt new technologies, the spokesperson said.

"In Latvia there are 30% of people who have no smartphone, and more still in Lithuania," she added.

Taxify will look at each country separately when deciding about the need to expand the service to other markets. For the time being, it remains a local initiative.