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Estonian government rejects plans to restrict energy drinks advertising
BC, Tallinn, 23.05.2013.
Print version
Print versionThe Estonian government rejected on Thursday the bill initiated by the opposition's Centre Party that wished to restrict advertising of energy drinks similar to advertising of alcohol, LETA/Public Broadcasting reports.
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The bill's authors said that due to the negative effect on health, the amendments to the advertising law were meant for advertising targeted at young people and kids.
The government approved of the economy ministry's proposal not to support the bill in its current form. The ministry estimated that in order to restrict advertising of a group of goods, more thorough analysis is needed and if the research indicates harmful effects of energy drinks, advertising restrictions alone will not be enough, different measures as a set should be used.
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