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"The idea about the license exchange is currently still in the initial stage. Before the decision is made, an in-depth analysis will be conducted whether a channel with Estonian staff and making broadcasts in Estonia, which is on air on the basis of a foreign license, could avoid the proposed restrictions," commented the CEO of TV3 Priit Leito.

Leito confirmed that TV3 and TV6 will remain viewable in Estonia as before.

"We have the European Union and it is also possible to operate with some other European Union member state's license. But this is not the preferred scenario for TV3, of course," he added.

TV3 and TV6 operate currently with an Estonian license, but the Russian-language TV3 Plus operates with Ofcom's license or a British license.

It is not known if the other main Estonian commercial channel Kanal 2 is currently considering a similar step.

Technical Supervision Board communications and media services department adviser Peeter Sookruus commented that the EU does not encourage the practice, where a television station is trying for some reason to deliberately evade the regulations of the main target country of its programme and waives its existing operating license to applying for a new license in a country where it thinks it can get it the easiest and at suitable conditions.

"The regulatory institutions of the TV channel's location country and actual destination country cooperate closely to solve problems connected to such cases," added Sookruus.