Employment, Good for Business, Investments, Latvia, Markets and Companies, Retail

Part of the company's employees working at Maxima stores already received higher wages in February, said Kondrasova, adding that the strategy also envisaged improving employee and customer safety in stores and rebuilding customers' trust in the company.

Overall, Maxima Lavija will invest EUR 5.4 million in rising employee wages and EUR 1 million into bettering work conditions this year.

For instance, cahiers' chairs will be replaced for more ergonomic and comfortable ones, as will be their uniforms.

As reported, Maxima Lavija posted EUR 660.3 million in turnover last year, which is 4 percent more than in 2012.

Maxima Lavija was established on November 29, 2000. The company's share capital is EUR 4.91 million. Maxima Latvija's parent company is the Lithuania-registered Vilniaus Prekyba UAB, which in turn belongs to the Netherlands-registered Lincoln Land Erste B.V..