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Audimas will invest EUR 1.2 mln in upgrades
BC, Vilnius, 07.10.2013.
Print version
Print versionCompany Audimas, the leading brand of clothing for active leisure and sports in Lithuania, has opened the first stores of a new concept and plans to invest LTL 4 million (EUR 1.2 million) in upgrading of the chain of stores within several year, writes LETA/ELTA.
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In two years, Audimas will open 4 new stores and upgrade another 4 stores. Currently, the company has 22 retail stores whereof 13 branded stores and 9 stores operating on a franchise basis.
Chair of the board of the company Rimvydas Povilaitis said that Audimas was ready for changes.
"Huge experience accumulated over many years encouraged the search for new perspectives on creating a brand that was attractive and competitive in local and international markets. () The new concept will cover the decisions related to the philosophy of the brand, collection, trade environment and communication. The changes associated with the brand will be implemented consistently and systematically, the process will last for several years," said Povilaitis.
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