Airport, Estonia, EU – Baltic States, Good for Business, Transport

The magazine writes about the implementation of the new strategy of Estonian Air in spring 2012 and right sizing the fleet in order to adapt to the market demands and support the new strategy, writes LETA.

The aim of Estonian Air's new business strategy is to develop better air connections to and from Estonia and thereby increase the competitiveness of the country. In order to provide better frequencies and new destinations the new business model foresees to extend the home market in Baltic countries and Scandinavia.

Also the Tallinn Airport, as one of Europe's fastest growing airports, gets recognition as convenient hub for transit travelers from Scandinavia and Russia in flying to Western Europe. In addition, Estonian Air was mentioned as one of the fastest growing airlines in Europe in 2011 with 16.4-percent increase in passenger numbers.

Airliner World also praises Estonian Air for its restaurant project in which Estonian high class restaurants provide passengers with dishes, which are presented by their chefs on so-called restaurant flights once a month.

The article also describes airline's innovative solutions in the field of social media: the innovative social media program AirScore is the first this kind of loyalty program in aviation allowing people to earn points without having to fly.

Estonian Air CEO Tero Taskila commented that international recognition is very important for Estonian Air.

"Especially when it comes from such prestigious magazine as Airliner World," added Taskila.

AS Estonian Air, Estonia's national carrier, provides both business travelers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.

Estonian Air focuses on improving the connection between Estonia and the rest of the world with the aim of increasing competitiveness as a network carrier hub.

The airline flies currently to 23 destinations in Europe, Scandinavia and in CIS.

Estonian Air was recently chosen among the top five airlines in Northern Europe by Skytrax.