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International Internet Magazine. Baltic States news & analytics Sunday, 16.06.2019, 10:04

Square in central London displays Christmas tree designed by Estonians

BC, Tallinn, 29.12.2018.Print version
A 10-meter Christmas tree designed and manufactured by the Estonian company Adam BD can be seen glittering in the square next to the Tower Bridge in Londonl, reported LETA/BNS.

The work of Estonians caught the attention of Brits with its nature-like design at a global Christmas fair in Frankfurt, Germany, and was subsequently picked to decorate the London square that is famous for its original Christmas decorations, Adam BD said in a  press release.

A big portion of the Christmas trees displayed in public space in Estonia have been manufactured by Adam BD, and smaller versions of the London tree can be spotted in places such as the facade of the Stockmann department store in Tallinn. 

"We wanted to bring a natural feel to urban space and our source of inspiration was a crisply sparkling majestic fir of Nordic forest lightly covered in frost. Although the tree has been put together from 2D modules, it creates a perfect 3D effect," the designer of the tree, Kristiina Karjus, said.

Similar trees have been chosen also as a decoration for London's Canary Wharf business district, where a Christmas forest has been  formed of 22 trees. The Christmas installation made by Estonians will remain a central decoration there also during a popular festival of light to be held in January.

"We have decorated famous Christmas trees also earlier, such as the most important Christmas tree of St. Petersburg a few years ago," Adam BD manager Ivari Roosileht said. "People of Estonia are long familiar with Adam's signature. Among our major projects of the past year are, for instance, the large-scale design solutions created for the anniversary of the independence of Estonia, Latvia and Lithuania, the light posts in Vabaduse Square executed with LED lights, and the facade of Manta House."

During 18 years since starting business, Adam BD has evolved as the market leader in the respective field in the Baltic countries and it exports Christmas decorations and lighting solutions to countries such as Finland, Sweden, Germany, the UK, Norway, Italy, Switzerland, Russia, Ukraine, Romania, New Zealand, and Dubai. The sites decorated by Estonians include Helsinki Vantaa airport, the Old City of Ronneby, Sweden, the Salen ski resort, IKEA Stockholm, the castle of Kaunas, Lithuania, and many others.

The company runs a 4,000 square meter manufacturing facility in Estonia.

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