Estonia, Good for Business, Innovations, Internet, Port, Technology

Sirle Arro, head of marketing and communication at Tallinna Sadam, said the idea to develop a public web application with passenger data emerged in 2017 with the help of Tehnopol's Startup Incubator during the hackathon-style Innovation Day.

"We realized that we collect a lot of exciting data for the more than 10.5 million passengers who pass through our harbors annually, but we don't use it for adding value. Data about passengers is necessary for the port in case of emergencies, but many Estonian authorities and organizations could use this data to make their work more efficient," Arro said.

She said that on Innovation Day, they got the idea of aggregating non-personalized passenger data into a single web application to share this info with shipping companies, Statistics Estonia, the Estonian Road Administration and various tourism companies and organizations.

"As a company that values openness, we want to make our passenger data available to everybody who are interested. The info would be useful to restaurant owners, taxi drivers, museums, shops and to other companies offering entertainment for tourists in Tallinn. Passenger data could also be used, for example, in schools for educational purposes," Arro said.

Information about the nationality of passengers passing through the harbors of Tallinna Sadam is displayed in real time in the new app. Statistical data about passengers' age, gender, citizenship and shipping routes can be retrieved after the company has published passenger numbers for the given period.

A link to the passenger statistics can be found at http://ts.ee/statistika .