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Carlsberg, US Brooklyn Brewery investing EUR 5 mln in Lithuania

BC, Vilnius, 12.07.2017.Print version
Carlsberg, one of the world's largest beer groups that operates Lithuania's beer market leader Svyturys-Utenos Alus, together with US brewery Brooklyn Brewery are investing about 5 million euros in a line of new exclusive beer in Klaipeda, informs LETA/BNS.

Dainius Smailys, corporate director at Svyturio-Utenos Alus, said Carlsberg and Brooklyn Brewery would become shareholders of a new company that will take over part of the current business of Svyturio-Utenos Alus (part of the Raudonuju Plytu trademark).

 

"A new company will be set up to become the operator of a new beer production line and related businesses, namely, a restaurant, a beer knowledge center, etc. (…) At the new company, Carlsberg and Brooklyn Brewery will hold about equal number of shares. I cannot specify the exact proportions now, however, this will be a standard scheme, under which Brookly cooperates with Carlsberg in other breweries," Smailys told BNS.

 

In his words, the new firm, which is yet to be named, should be registered by the end of July and expects to launch production in late 2017. The capacity of the new line will be about 2 million liters per year, with production to be distributed by Svyturys-Utenos Alus.

 

Smailys said the new company would brew types of Raudonuju Plytu and Brooklyn beer, as well as experimental types of Svyturys beer.

 

"New types of beer and new trademarks may appear from cooperation of Lithuanian and US brewers," said Smailys.

 

Svyturys-Utenos Alus said in the press release that this would be Brooklyn Brewery's first investment in Eastern Europe and third in Europe. In cooperation with Carlsberg Group, E.C.Dahls brewery was opened in Norway in 2016, the two companies have been working in Sweden since 2012 in New Carnegie brewery.






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