International Internet Magazine. Baltic States news & analytics
Friday, 22.05.2015, 11:28
FBO RIGA, a certified ground handling agent and the operator of a business aviation centre at the Riga International Airport (Latvia), has presented a renewed brand. The decision for rebranding was brought about among other things by the opening of FBO RIGA Business Aviation Centre at the Riga International Airport in summer 2015. It will be one of the most modern and largest business aviation centres in the European Union and the largest in the Baltics.
Keyword tags: Airport, Brands, Good for Business, Latvia, Transport
The importance people attach to a brand name tends to be decreasing every year. There are only eight brands in Latvia, disappearance of which would make the majority or 70% of residents feel concerned, according to the latest "Meaningful Brands" study, reports LETA.
The largest producer of alcoholic beverages in the Baltic, JSC Latvijas balzams (LB), marks its 115th birthday in April 2015 by renewing its visual identity and logo. Today, the new logo, with a brighter and more contemporary appearance, was mounted on the production building in Riga, at 160 A. Čaka Street, reaffirm-ing the old truth that what changes is also lasting, reports BC head of communica-tions at Amber Beverage Group and JSC Latvijas balzams Dana Hasana.
Siauliu Bankas introduces its renewed brand alongside with a slogan Our Strength is in Our Roots. At the same time, Siauliu Bankas sets an ambitious goal of becoming one of the most valued brands in Lithuania, Siauliu Bankas announced BC.
Confectionery factory Kalev continues to be the most liked brand in Estonia just like in several earlier years, LETA/Postimees Online reports.
Due to the difficult situation that emerged in Estonian dairy industry due to Russia's import embargo, Estonian milk producers call Estonians to drink more milk and launched on Wednesday a new brand "Estonian Milk", LETA/Postimees Online reports.
Google is the most popular brand in Latvia in 2014, as a survey carried out by DDB Latvija in collaboration with GfK Custom Research Baltic, PHD Latvija, and magazine "Kapitals" indicates, cites LETA/Nozare.lv.