International Internet Magazine. Baltic States news & analytics
Wednesday, 29.06.2016, 22:52
Enterprise Estonia (EAS) is not planning to adopt the "Just Estonishing" branding concept put forward for free by the Dutch national Peter Kentie, managing director of the city and region of Eindhoven and an e-resident of Estonia, finding that the concept does not enable to market the country well enough outside the English-speaking world, informs LETA/BNS.
Keyword tags: Brands, Estonia, EU – Baltic States, Investments, Markets and Companies
Google, Swedbank, Facebook and Maxima are currently the most popular brands in the Baltic States, a survey by TNS Emor research agency shows, cites LETA.
Statoil Fuel&Retail Latvia has officially changed its legal name to Circle K Latvia as the first step in the rebranding process that will continue till 2018, LETA was told at the company.
Estonian national airline Nordic Aviation Group on Wednesday officially adopted the Nordica trademark and a new visual brand identity, the focal point of which is the logo depicting a dragonfly, informs LETA/BNS.
Earlier today, Estonian company Nordic Aviation introduced the visual brand identity to be created under its new name Nordica, which focuses on a logo that depicts a dragonfly. The company hopes to transfer to the new trademark at the end of this month. The company’s own aircraft will also be sporting the new design soon, reported BC communications manager Liis Veersalu.
In 2015, 1,231 trademarks were registered and 1,185 international registrations validated in Estonia, it appears from statistics of the Patent Office, cites LETA/BNS.
‘Champezzo’, a sparkling beverage brand of Lithuania’s alcoholic beverage producer Italiana LT, has been banned due to misleading similarity to ‘Champagne’, a protected geographical indication (PGI), the Verslo Zinios business daily reports on Thursday, cites LETA/BNS.