International Internet Magazine. Baltic States news & analytics
Tuesday, 03.05.2016, 13:35
Statoil Fuel&Retail Latvia has officially changed its legal name to Circle K Latvia as the first step in the rebranding process that will continue till 2018, LETA was told at the company.
Keyword tags: Brands, Energy, EU – Baltic States, Latvia, Legislation, Transport
Estonian national airline Nordic Aviation Group on Wednesday officially adopted the Nordica trademark and a new visual brand identity, the focal point of which is the logo depicting a dragonfly, informs LETA/BNS.
Earlier today, Estonian company Nordic Aviation introduced the visual brand identity to be created under its new name Nordica, which focuses on a logo that depicts a dragonfly. The company hopes to transfer to the new trademark at the end of this month. The company’s own aircraft will also be sporting the new design soon, reported BC communications manager Liis Veersalu.
In 2015, 1,231 trademarks were registered and 1,185 international registrations validated in Estonia, it appears from statistics of the Patent Office, cites LETA/BNS.
‘Champezzo’, a sparkling beverage brand of Lithuania’s alcoholic beverage producer Italiana LT, has been banned due to misleading similarity to ‘Champagne’, a protected geographical indication (PGI), the Verslo Zinios business daily reports on Thursday, cites LETA/BNS.
Name change of the retail organization of Estonian consumer associations ETK Grupp into Coop Eesti Keskuhistu (Coop Estonian Central Association) will not change anything for ordinary shoppers as no visual change will take place in trade marks of all stores of Coop Estonia, reports LETA.
The retail organization of Estonian consumer associations ETK Grupp is changing its name, adopting the international brand of Cooperative businesses Coop which is expected to produce an economic effect of a couple of million euros annually, informs LETA/BNS.