International Internet Magazine. Baltic States news & analytics
Sunday, 29.11.2015, 00:00
Name change of the retail organization of Estonian consumer associations ETK Grupp into Coop Eesti Keskuhistu (Coop Estonian Central Association) will not change anything for ordinary shoppers as no visual change will take place in trade marks of all stores of Coop Estonia, reports LETA.
Keyword tags: Brands, Estonia, Legislation, Markets and Companies, Retail
The retail organization of Estonian consumer associations ETK Grupp is changing its name, adopting the international brand of Cooperative businesses Coop which is expected to produce an economic effect of a couple of million euros annually, informs LETA/BNS.
The Swedish fast fashion chain Hennes & Mauritz increased their Q2 sales in Estonia by 41% in a year, writes ärileht.delfi.ee, informs LETA.
Last year, beverage producer Cido grupa exported 21% of its total produce. The majority - 63% - was exported to Lithuania and Estonia, 25% - to Europe, 12% - to Russia and elsewhere, as the company's general manager told Marijus Kirstukas, reported LETA.
FBO RIGA, a certified ground handling agent and the operator of a business aviation centre at the Riga International Airport (Latvia), has presented a renewed brand. The decision for rebranding was brought about among other things by the opening of FBO RIGA Business Aviation Centre at the Riga International Airport in summer 2015. It will be one of the most modern and largest business aviation centres in the European Union and the largest in the Baltics.
The importance people attach to a brand name tends to be decreasing every year. There are only eight brands in Latvia, disappearance of which would make the majority or 70% of residents feel concerned, according to the latest "Meaningful Brands" study, reports LETA.
The largest producer of alcoholic beverages in the Baltic, JSC Latvijas balzams (LB), marks its 115th birthday in April 2015 by renewing its visual identity and logo. Today, the new logo, with a brighter and more contemporary appearance, was mounted on the production building in Riga, at 160 A. Čaka Street, reaffirm-ing the old truth that what changes is also lasting, reports BC head of communica-tions at Amber Beverage Group and JSC Latvijas balzams Dana Hasana.