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International Internet Magazine. Baltic States news & analytics Saturday, 20.04.2024, 16:32

Movie theater “Coca Cola Plaza” in Riga to be renamed into “Parex Plaza”

Nina Kolyako, BC, Riga, 16.10.2008.Print version
Parex banka and the film distribution company Forum Cinemas have agreed on long-term cooperation; Latvia’s largest movie theater, “Coca Cola Plaza” in Riga, will be renamed as part of the deal.

For the next five years, the name of the movie theater will be “Parex Plaza”, as Parex banka spokesman Viktors Zakis told LETA.

 

The cooperation between Parex banka and Forum Cinemas is not just about renaming the movie theater. “We are planning to implement various social projects so more people could see the films offered by Forum Cinemas. There will also be surprises, for instance, already in November Parex banka will offer 100 free tickets to the latest James Bond movie,” said Parex banka Vice President Guntis Belavskis.

 

Forum Cinemas Director Atis Amolins is also pleased with the cooperation agreement with Parex banka. He points out that Forum Cinemas has been cooperating successfully with Parex banka already since 2003.

 

Renaming the theater will start in November, it will have no effect on the movie theater’s work. “Parex Plaza” will continue showing the latest top quality Hollywood and European films.






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