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International Internet Magazine. Baltic States news & analytics Saturday, 24.08.2019, 14:47

Estonia's Baltika significantly reduces business on Ukrainian, Belarusian, Russian markets

BC, Tallinn, 25.01.2019.Print version
The listed Estonian garment seller Baltika has decided to terminate franchise agreements before the end of their period of validity with Belarusian and Ukrainian partners in the first quarter of this year and significantly reduce cooperation with the company's Russian franchise partner, reported LETA/BNS.

The company explained the decision to the stock exchange by saying that the complex economic and political situation in Ukraine, Belarus, and Russia has caused a significant decrease in sales volumes and solvency of Baltika's franchise partners on these markets.


The franchise agreement with the Ukrainian partner, Baltika Retail Ukraina Ltd, was signed in 2014, and the franchise agreement with the Belarusian partner, Valanga OOO, in 2013. Ukraine's unstable economic environment and the announcement of the state of war in November 2018 caused a sharp decrease in sales volumes. The economic situation in Belarus is complex as well, and Baltika's current franchise partner Valanga OOO has decided to exit the fashion industry, Baltika said in a stock exchange statement.


A plan to close unprofitable shops has been made and new terms of payment and shipment of goods have been agreed on in cooperation with the Russian franchise partner OU Ellipse Group.


Consequently, Baltika evaluates the Eastern European partners' liabilities as not fully collectable and thus creates an allowance for impairment in 2018 in the sum of approximately 1.2 mln euros.


The early termination of the agreements results in a decrease of nearly 1 million euros in Baltika's wholesale and franchise sales revenue in 2019.






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