Advertising, Lithuania, Markets and Companies

International Internet Magazine. Baltic States news & analytics Thursday, 25.04.2019, 21:15

Advertising volumes in Lithuania up 12.6 – Kantar TNS

BC, Vilnius, 05.12.2018.Print version
General advertising volumes grew 12.6% in the first ten months of this year, according to research company Kantar TNS writes LETA/BNS.

This year saw the rise in media advertising budgets for smart monitoring services and non-alcoholic beverages. The amounts spent on advertising SUVs and coffee trebled, the company said.

Meanwhile, advertising budgets for pop music concert or festivals dropped 36%, followed by detergents (23%) and chocolate bars (23%).

This year, major advertising clients included Tele2, Lidl, Maxima LT, Palink, Bite, Telia Lietuva, Eurovaistine etc.

The duration of TV ads grew 14.1% this year, and radio stations aired 14.2% more of advertising contents.

The volumes of printed advertising inched down 2.9 %, with an increase of 3.9% in newspapers and a drop of 12.8% in magazines. Estimated online banner advertising costs grew 7.9%.

The average area of external advertizing per day contracted 2.5%.

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