Advertising, Lithuania, Markets and Companies
International Internet Magazine. Baltic States news & analytics
Thursday, 25.04.2024, 19:15
Advertising volumes in Lithuania up 12.6 – Kantar TNS
This year saw the rise in media advertising budgets for
smart monitoring services and non-alcoholic beverages. The amounts spent on
advertising SUVs and coffee trebled, the company said.
Meanwhile, advertising budgets for pop music concert or
festivals dropped 36%, followed by detergents (23%) and chocolate bars (23%).
This year, major advertising clients included Tele2, Lidl, Maxima LT, Palink, Bite, Telia
Lietuva, Eurovaistine etc.
The duration of TV ads grew 14.1% this year, and radio
stations aired 14.2% more of advertising contents.
The volumes of printed advertising inched down 2.9 %, with
an increase of 3.9% in newspapers and a drop of 12.8% in magazines. Estimated
online banner advertising costs grew 7.9%.
The average area of external advertizing per day contracted
2.5%.