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International Internet Magazine. Baltic States news & analytics Thursday, 23.11.2017, 03:46

Share of alcohol bought by Estonian residents in Latvia hits 10%

BC, Tallinn, 25.04.2017.Print version
Alcoholic beverages bought in Latvia now account for 10 percent of the total amount of alcohol bought by Estonian residents, up from 6 percent in August 2016, it appears from a poll taken by Kantar Emor in March writes LETA/BNS.

"The percentage of alcoholic beverages bought abroad has grown further still compared with 2016. Alcohol purchases abroad make up 14 percent and purchases in Latvia 10% of all alcohol purchases. As recently as in August last year the share of Latvia was 6%," said Aivar Voog, survey expert at Emor.


The share of alcohol bought abroad climbed from 12% in December to 14% in March. In Tallinn, however, the share of alcoholic beverages bought abroad declined from 9% in August to 7% in March.


"Alcohol is bought in Latvia primarily by residents of South Estonia and the Tartu area – the share of alcohol bought in Latvia has risen from 18% to 33% in South Estonia. Buying alcohol in Latvia is characteristic first and foremost of middle-aged men with higher than average income," Voog said.


In the Tartu area, the share of alcohol bought abroad climbed to 20% in March from 10 percent in August.


The pollster conducted the survey by interviewing 1,715 permanent residents of Estonia of ages 18–74.






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