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International Internet Magazine. Baltic States news & analytics Wednesday, 22.05.2019, 22:43

K-Rauta brand to be retained also after store owner changed its name

BC, Riga, 14.11.2016.Print version
Rautakesko, the owner of K-Rauta DIY, house and gardening store chain, has been renamed to Kesko Senukai Latvia, its stores will still retain the K-Rauta brand, Violeta Ugarenko, the marketing specialist for Kesko Senukai Latvia said LETA.

She reminded that on November 9 Rautakesko changed its name to Kesko Senukai Latvia, but the change of the name will not affect the company’s liabilities to its customers, suppliers and cooperation partners.

The company will keep working in the Latvian market with its K-Rauta brand.

As reported, the Latvian Competition Council in February gave Lithuania’s Senuku Prekybos Centras permission to gain a controlling interest in Rautakesko, now renamed to Kesko Senukai Latvia.

Senuku Prekybos Centras is the owner of Senukai retail chain, owned by Augustinas and Arturas Rakauskas.

Kesko Senukai Latvia is also a part of the Kesko group, running more than 2,000 stores in the Baltic Sea region.

Kesko is a retail group comprising 20 retail chains, such as K-rauta, Rautia, Byggmakker, Konekesko, Senukai, Asko, Sotka, Citymarket, Anttila, Intersport, in eight countries – Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus.

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