Estonia, EU – Baltic States, Forum, Good for Business, Markets and Companies

The authors of the Estonian exhibit "FreshEst presents: Ministry of Creative Affairs" are graduates and students of the Estonian Academy of Arts: leather arts graduate Kadri Kruus, jewellery master's degree student Kristina Viirpalu, design and product development master's degree (in cooperation with Tallinn Technical University) course student Karl Annus and Kristian Steinberg who has design education from Sweden. The design of the exhibit is by London Saint Martins' fashion school master's degree course student Helen Sirp, who has a bachelor degree from the Estonian Academy of Arts.

IFS is a project that was initiated by the British Council and British Fashion Council in 2012, that introduces the most talented and innovative designers of different states. IFS takes place during London Fashion week.

Emerging Talent Award 2013 award, a sculpture by jeweller Dominic Jones, was handed over to Estonian designers by jury chairman, U.S. Vogue editor Sarah Mower, saying that the Estonian exhibit made a major impression on all jury members. "What enchanted us about the exhibit was that it was a whole that reflected the creation of Estonia and Estonian designers in the most genuine way and very clearly a lot of work had been done to achieve it."