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International Internet Magazine. Baltic States news & analytics Monday, 21.09.2020, 05:24

Lithuania launches national perfume

Danuta Pavilenene, BC, Vilnius, 05.01.2011.Print version
Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state – perfume, Newstalk ZB/ONE News reports. Lithuania's foreign ministry has already sent bottles of the new fragrance to all ambassadors accredited to Vilnius.

It said the scent is a good example of how to communicate Lithuania to the public in an innovative way, writes LETA/ELTA.

 

The perfume "Lithuania" is a blend of sandalwood, cedar and musk with the designer saying the smell of wood fires has been added, reminiscent of pagan rituals.

 

“We wanted to create something special to represent Lithuania Lithuanian and character, “said Mindaugas Stongvilas daily Vilniaus diene, emotional communication expert, who had the idea of the project.  "For Lithuanians to identify themselves with this perfume, we've added the smell of wood fires that can be associated with pagan rituals, as well as moss and wildflowers," Stongvilas said.

 

Perfume” Lithuania “will be, therefore, a scientist mixing sandalwood, cedar and musk, aiming to be an allusion to Lithuanian language Indo-European origin and the strength of national character.

 

The scent will be rolled out to Lithuanian embassies, hotels and airports and scented candles will go on sale next month.

 

Creating a perfume French house Galimard been entrusted. The first thousand bottles was produced for the amount of 28,900 euros.

 

Lithuanian soldiers in Afghanistan have also received the perfume.

 

Currently under design is a full line of products.

 

 






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