China, EU – Baltic States, Financial Services, Foodstuff, Funds, Good for Business, Lithuania, USA
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Friday, 26.04.2024, 07:32
Lithuania gets 1.6 mln euros in EU finding to promote mead, sparkling wine in China, US
Lithuania was allocated 376,000 euros for the promotion of mead and
sparkling wind (with the indication of the type of grapes) in China, and also
received 1.38 mln euros for the promotion of these drinks in the United States.
On October 16, 2018, the European Commission endorsed two programs of the Lithuania-registered
Alliance of Baltic Beverage Industry.
The money will be spent on tasting sessions, information stands at
trading venues, seminars, business meetings, exhibition participation,
advertising on news websites, social media, in the press and on TV.
All in all, 172.5 mln euros were allocated for various programs from the
EU's agriculture budget. 79 campaigns are scheduled over the next three years
to promote, for example, dairy products, olives and olive oil, fruit and
vegetables.