Advertising, Brands, Good for Business, Latvia
International Internet Magazine. Baltic States news & analytics
Saturday, 23.02.2019, 15:49
Latvian agency A. W. Olsen & Partners wins IPRA Golden World Awards 2018
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The winner in this category has been awarded for the concept and
communication campaign of #FraudOff movement.
The objective of the long-term movement is to promote zero tolerance
towards fraud in Latvia.
The campaign's idea is to unite government authorities, entrepreneurs,
social partners and each member of society for combating fraud. Special
attention in the campaign is paid to preventive measures, including raising
public awareness of shadow economy, fraud and its negative consequences for
each individual and the economy in general.
Entries in the competition of PR campaigns were judged by an
international jury of experts from all over the world, including Austria,
Belgium, Bulgaria, Finland, the Netherlands, Russia, Saudi Arabia, Turkey and
the UK.
The IPRA Golden World Awards 2018 ceremony will take place in Barcelona
in October.
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