Advertising, Brands, Good for Business, Latvia

The winner in this category has been awarded for the concept and communication campaign of #FraudOff movement.

The objective of the long-term movement is to promote zero tolerance towards fraud in Latvia.

The campaign's idea is to unite government authorities, entrepreneurs, social partners and each member of society for combating fraud. Special attention in the campaign is paid to preventive measures, including raising public awareness of shadow economy, fraud and its negative consequences for each individual and the economy in general.

Entries in the competition of PR campaigns were judged by an international jury of experts from all over the world, including Austria, Belgium, Bulgaria, Finland, the Netherlands, Russia, Saudi Arabia, Turkey and the UK.

The IPRA Golden World Awards 2018 ceremony will take place in Barcelona in October.