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International Internet Magazine. Baltic States news & analytics Saturday, 11.05.2024, 04:57

Marriott International enters Estonian market

Juhan Tere, BC, 24.01.2017.Print version
Hotel Telegraaf has signed licence agreement with the world’s largest hotel company Marriott International. According to the agreement, Telegraaf will be Marriott’s first hotel partner in Estonia and become a part of Autograph Collection Hotels, Marriott’s growing portfolio of characterful independent hotels, Hotel Telegraaf representatives informed BC.

Telegraaf will become a member of Autograph Collection Hotels in summer 2017 after Telegraaf has been fully integrated to Marriott’s sales and reservation system.

 

According to one of the owners of Hotel Telegraaf Tarmo Sumberg, Marriott’s entry is a sign of Estonian hotel market maturity. „Although our hotel market is quite developed, the arrival of the world’s largest hotel company is an important milestone. Estonia will now become more visible to more than 85 million regular customers of Marriott, which will significantly contribute to Estonian tourism numbers and reputation,“ said Sumberg.

 

„Telegraaf will be a part of Marriott’s global network, which according to the agreement means support in particular in the fields of marketing, distribution and sales. Ownership and daily management of Telegraaf will continue as before,“ added Sumberg.

 

John Licence, Continental Brand Leader, Europe for Autograph Collection Hotels commented:  „We are very pleased to welcome the magnificent Hotel Telegraaf to our rapidly growing and diverse global portfolio of independent hotels.  The hotel’s rich character and individual details align perfectly with our Exactly Like Nothing Else brand ethos.“

 

Autograph Collection Hotels is a portfolio of exceptional one of-a-kind-hotels within the Marriott International portfolio of 30 distinct brands. The portfolio consists of the most unique and beautifully orchestrated boutique hotels around the world that are handpicked by Marriott.


Hotel Telegraaf is a 5 star luxury hotel in Tallinn, located in the medieval Old Town next to the Town Hall Squre. Building of the hotel was built already in 1878 as a bank and later as an exchange station for the Estonian Telegraph company. Hotel Telegraaf opened its doors in 2007.







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