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Saturday, 20.04.2024, 12:41
Amber Beverage Group steps into tequila business
Seymour Ferreira, CEO of Amber
Beverage Group welcomed the partnership with Fabrica de Tequilas Finos and the
opportunities it will offer the Amber
Beverage Group to expand distribution into the USA and South and Central
America.
"We
possess over a century of experience in production and distribution of brands such
as Moskovskaya® Vodka, Riga Black Balsam® bitters and
many more. ABG has a strong and fast growing international business covering
over 50 export markets operated from Riga, Latvia. Combining our expertise with
a mastery of well-established Mexican tequila producers, we look forward to expand
our portfolio of beverages in a new fast-growing category and establish even stronger
global footprint”, he underlines.
The
portfolio of Fabrica De Tequilas Finos
consists of over 20 tequila brands including KAH, Don Camilo,
Agave 99, Zapopan and Tonala tequilas.
Tequila
is one of the fastest growing beverage categories. According to IWSR data and consumption
trends for coming five years suggest over there is scope for 16% growth globally.
The largest tequila markets currently are USA and Mexico where annual consumption
in 2015 reached 138 million and 81 million liters accordingly. The largest
tequila markets in Europe are Germany; Russia and United Kingdom.