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The label is awarded to natural, archaeological, urban and cultural sites that have had an important role in the history, culture and integration of the European Union.

The historic ensemble of the University of Tartu is a campus designed at the beginning of the 19th century under the motto "A university in the city, a university in the park." It embodies the ideas of a university in the Age of Enlightenment, linking science and learning, and reflects the European tradition in education, the European Commission said of the Tartu ensemble that was given the European Heritage Label together with eight other sites.

Located in the historic center of Tartu, on and around Toomemagi Hill, the ensemble comprises the Main Building, the University Library in the Tartu Cathedral, which is now a museum, the Old Anatomical Theater, the Old Observatory and the Botanical Garden.

The ceremony of adding the new sites on the list will be held on April 13, 2016 in Brussels, during the European Heritage Label Days.

The eight other sited added by the European Commission on the European Heritage Label list are the Neanderthal prehistoric site and Krapina Museum in Croatia, the Olomouc Premyslid Castle and Archdiocesan Museum in the Czech Republic, the Sagres Promontory in Portugal, the Imperial Palace in Vienna, the Liszt Ferenc Academy of Music in Hungary, Mundaneum in Belgium, WWI Eastern Front Cemetery No 123 in Poland and the European District of Strasbourg, France. They add up to the twenty sites that received the label in the past two years since the label's inception in 2013.

Previously the Great Guild Hall in Tallinn was listed on the European Heritage Label list in 2014.