Advertising, Baltic States – CIS, Belarus, EU – Baltic States, Forum

The competition program includes 13 contests, which will be evaluated by five main jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury.

The judging is based on the Regulation of Jury work led by principles of impartiality, objectivity and professionalism. The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

So the Chairmen of the jury are:

CV’s of all jury members are presented on official website www.adfest.by.  

The main award of the Festival – Grand Prix – is selected on special session of Grand Jury which consists of the chairmen of the main jury categories and by one representative from each jury category (except for social advertising jury). Grand Jury might choose one or two Grand Prixes of the Festival from all nominees which were suggested by each jury category from the contests they are judging. One entry from each contest can be nominated for Grand Prix except for social advertising contest. 

Grand jury cast has been announced!

Check the updates on www.adfest.by: the first video messages of the jury members which might help you to prepare your entries have already appeared in the News.

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia, AdAsia.  

Currently THE THIRD AND THE LAST STAGE OF ENTRY SUBMISSION IS GOING ON!!! Everyone who considers themself worth of awards and aims to win should hurry up. The deadline comes on March 28! There is some time left to prepare the best cases, videos, signs, logos, packages, various marketing and advertising projects.

The entries are accepted on official website www.adfest.by. The mechanics is quite easy. To participate in the contests you should just log in on registration page and upload your entry into suitable nomination of the contest in your personal account. All the rest including the moderating and preparing the entries for the judging is on the Directorate of the Festival.

Detailed information about the rules and costs of participation for each of the contests is provided on www.adfest.by or by phones of the Directorate in Minsk: +375 17 217 41 71; +375 17 217 41 61; +375 17 205 09 16; +375 17 306 44 73.