Alcohol, Latvia, Markets and Companies

As Aigars Siliņš, Commercial Director at ALTIA LATVIA, informs BC, such decision was made to emphasize belonging of the company to the leading producer and distributor of alcoholic beverages in Nordic and Baltic countries – ALTIA group and to strengthen its corporate identity in the Baltics. Changes were entered in the Enterprise Register of the Republic of Latvia on 18 June 2012.

Aigars Siliņš, Commercial Director at ALTIA LATVIA Ltd, emphasizes that ALTIA is a recognizable brand and significant player in alcoholic beverages sector in the Nordic and Baltic countries.. Turnover of ALTIA group last year was 525 million EUR. Companies and alcoholic beverages with ALTIA brand are represented in Finland, Sweden, Denmark, Norway, Estonia and Latvia.

“Up to now, two Altia group companies were operating in Latvia – Mobil Plus and Altia Latvia, but now a decision about merging and establishment of a joint company ALTIA LATVIA has been made. I see it as a positive step that will allow us to speak in united language with our customers and suppliers”, notes representative of the company A. Siliņš.

Turnover of ALTIA LATVIA (former Mobil Plus Ltd) last year was 13 million lats. The company imports products from 25 countries and represents 22% of Latvian market of imported alcoholic beverages.

In Latvia, ALTIA LATVIA distributes such recognizable brands of strong alcohol as “Koskenkorva”, “Renault”, “Xante”, “Zelta Vārpa”, “Medoff”, “Mernaja”, “Sir Edward’s”, as well as the following wine brands: “Tarapaca”, “Malesan”, “Gallo”, “Canaletto”, “Vina Albali”, “Two Oceans”, and others.

Commercial Director of ALTIA LATVIA A. Siliņš emphasizes that regardless of the complicated situation in the legal beverages sector, especially in the spirits segment that explicitly suffers from shadow economy, the company has managed to strengthen its positions in consumer market with high quality products – e.g. sales results of premium segment spirits produced by ALTIA – “Koskenkorva” – show stable increase since 2010.

Company Mobil Plus was founded in 1996, it is one of the first distributors and traders of alcoholic beverages in Latvia. In 2006, the leading Nordic and Baltic producer of alcoholic beverages “Altia” became its owner. The company is a full-range services company with its own logistics, sales structure, and marketing department.