EU – Baltic States, Latvia, Markets and Companies

According to the AC Nielsen research company, “Red Bull” is the leader in the segment of energy drinks in Latvia, holding a 19.1% market share. The market for energy drinks has expanded by 5.3% in lats during the first nine months of 2011 (“AC Nielsen”). This shows that the segment is developing further, informed BC Lelde Sāre from the P.R.A.E. Public Relations.

“SPI Distribution (Latvia) distributes many different beverages which are market leaders,” says SPI Distribution (Latvia) Managing Director Valts Ermansons. “We are very pleased about the fact that “Red Bull”, which is an energy drink that is popular both in Latvia and elsewhere in the world, is joining our product portfolio. Considering our company’s experience and the strong team we are confident that we will be able to make successful use of the potential of this energy drink and strengthen its positions in the marketplace even further.”

“Red Bull” was launched in 1987 in Austria. Today, it can be purchased in 162 countries in the world, including Latvia. 4.2 billion cans of “Red Bull” were sold in the world in 2010 – 7.6% more than in 2009. Today “Red Bull” has become a major supporter of athletics and active lifestyles. It has made a major investment not just in the globally known F1 formula drivers, but also in athletes in Latvia. “Red Bull” supports a number of world championships, including “Red Bull Cliff Diving”, “Red Bull Air Race”, “Red Bull X-Fighters”, and other events. More information can be found at www.redbull.lv.

SPI Distribution (Latvia) is the leading wholesaler and distributor of alcoholic beverages in Latvia, offering leading brands to its clients. The company offers beverages manufactured in Latvia and abroad via its own distribution network.