Baltic Export, EU – Baltic States, Foodstuff, Good for Business, Lithuania, Markets and Companies
International Internet Magazine. Baltic States news & analytics
Wednesday, 16.07.2025, 09:00
Viciunai to sell products in Great Britain's Sainsbury's retail chain

![]() |
---|
One of the biggest retail chains in the United Kingdom will sell Viciunai surimi crab sticks. Lithuanian company was chosen instead of the British manufacturer Young's Seafood.
Until now Viciunai Group products were available in the UK in Waitrose, Morrisons, Aldi and Costco stores.
"We negotiated with the British retail giant for more than two years. During that time we formulated products and Sainsbury's auditors visited our plants. We organized product tasting, coordinated production processes and documentation according to requirements of the retail chain. We had to meet very strict quality criteria – which we did. Obviously, Sainsbury's decision to sell our production is a victory for Lithuania, as it proves our ability to offer worldwide quality items," said Viciunai Group Chairman of the Board Visvaldas Matijosaitis.
Viciunai is a global surimi production leader which exports to 40 countries.