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Viciunai to sell products in Great Britain's Sainsbury's retail chain

BC, Vilnius, 28.10.2013.Print version
After two years of negotiations Viciunai Group products will be sold in Sainsbury's network which occupies around 17% of Great Britain's retail market and has more than 1,000 stores, informs LETA/ELTA.

One of the biggest retail chains in the United Kingdom will sell Viciunai surimi crab sticks. Lithuanian company was chosen instead of the British manufacturer Young's Seafood.

 

Until now Viciunai Group products were available in the UK in Waitrose, Morrisons, Aldi and Costco stores.

 

"We negotiated with the British retail giant for more than two years. During that time we formulated products and Sainsbury's auditors visited our plants. We organized product tasting, coordinated production processes and documentation according to requirements of the retail chain. We had to meet very strict quality criteria – which we did. Obviously, Sainsbury's decision to sell our production is a victory for Lithuania, as it proves our ability to offer worldwide quality items," said Viciunai Group Chairman of the Board Visvaldas Matijosaitis.

 

Viciunai is a global surimi production leader which exports to 40 countries.






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