Good for Business, Latvia, Markets and Companies, USA

Kiehl’s old-world, customer-centric heritage has been at the heart of every product and service debut over the company’s 162-year history – from ingredient research and formula safety testing to localized store decors – all of which are tailored to the particular needs of patrons in their local communities. One goal is always front of mind: to serve patrons in an attentive, educational environment that offers the company’s tried-and-true skin care products enjoyed by customers the world over.

As with all of Kiehl’s stores, the old-world apothecary aesthetic is infused with modern elements that reflect both the surrounding community and are a nod to the company’s New York roots in the City’s East Village neighborhood. Upon entering the unique space, visitors are instantly immersed in the company’s long history and eccentric character: hints of the Kiehl’s heritage are everywhere, including photographs of the original New York Flagship, Kiehl’s founding family and company-sponsored adventures. Historic elements surprise and delight visitors, including an iconic vintage motorcycle and Kiehl’s famed “Mr. Bones” skeleton. No two Kiehl’s stores are exactly alike, yet each exudes Kiehl’s rich apothecary tradition.

Kiehl’s Riga store location in Stockmann will bring the spirit of the original New York City-based apothecary to the community in a retail environment, which offers among others a generous sampling – “try before you buy” program with a sampling station, a gift wall for the best gift ideas and a replicated brick wall to evoke the old-world, quality character of Kiehl’s East Village neighborhood.

“We are so delighted to have this opportunity to serve the Latvian community in a new Kiehl’s store environment. At Kiehl’s, we strive to offer our beloved skin care products through the most attentive and personal service possible, a reflection of our longstanding apothecary heritage,” says Cheryl Vitali, Kiehl’s Worldwide General Manager.

With a decades-old commitment to local communities, Kiehl’s focuses its philanthropic endeavors on three key causes: HIV/AIDS research, children’s causes and the environment.

Along with its unique store environments, Kiehl’s Since 1851 remains true to its heritage by offering unsurpassed customer service at each of its stores worldwide. Every Kiehl’s customer representative is proficient in the company’s service techniques and educated not only in formula ingredients but, in tandem with the company’s pharmaceutical traditions, possesses the knowledge to prescribe specific treatments and product regimens that offer customers solutions tailored for their individual skin and hair needs.

In addition, as with all Kiehl’s stores, the new Riga location in Stockmann beauty floor proudly continues Kiehl’s unique “try before you buy” sampling initiative, initially conceptualized more than 92 years ago at the original Flagship Store. Such initiatives have set Kiehl’s apart from its competitors in the marketplace and have long characterized the company in the eyes of its most loyal fans.

“At Kiehl’s, we are confident in the efficacy of our formulas and in our commitment to offer customers regimens tailored for their specific needs. Our generous sampling program is a reflection of our long-standing apothecary heritage – and long ago set the service bar in the industry. Our mission is to serve our customers’ individual needs and these initiatives have stood the test of time over decades of service,” says Cheryl Vitali, Kiehl’s Worldwide General Manager.

Kiehl’s signature apothecary aesthetic and traditional characteristic practices:

• Kiehl’s commitment to environmental responsibility – Kiehl’s Since 1851 at Stockmann Riga encourages patrons to recycle Kiehl’s packaging with a specially designed recycling bin and Recycle and Be Rewarded! program.

• Kiehl’s commitment to education through attentive service is accentuated through a dedicated personal consultation area. The enhanced space provides an opportunity for customer representatives and patrons to converse privately about products best suited for their individual needs. Customers receive the kind of attentive service for which Kiehl’s is known around the world today.

• Simple, no-frills packaging allows Kiehl’s to formulate its products with high quantities of the most efficacious natural ingredients available.

• Generous sampling – “try before you buy” program – offers the complete Kiehl’s line of skin and hair care for men and women with a generous offering of its traditional product samples