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Journalist Ieva Adamss and Lena Romanova at the exhibition in Riga.

Amora The Experience is the world’s first edutainment attraction celebrating the lifestyle topics that people are most passionate about including relationships, appearance and wellness. This once-in-a-lifetime, electrifying experience appeals to adults who want a better, sexier and healthier lifestyle.

Blending multimedia, interactive technologies and expert-led content, Amora’s groundbreaking platform transforms the hottest lifestyle topics into fun, entertaining and engaging experiences. Instead of reading about them, visitors touch, play and explore their interests, hands-on.

Lena Romanova, co-founder of the both the original and new exhibitions said, “The attraction will be a unique opportunity for people to explore life-changing tips and facts while having fun and being entertained. The tactile nature of the exhibition combined with multimedia technologies creates a memorable experience that is not only fun but also relevant and useful.”

Lena added, "Unlike traditional corporate sponsorship, the experiential environment that Amora creates is an unprecedented platform for brands to interact with and educate a highly targeted audience.  Major brands in the Baltics have partnered with us.”

Part exhibition, part performance, Amora takes visitors on a powerful sensory journey through five thematic zones, and a mosaic of 80 interactives and thousands of “must-know” facts and tips depicting the hottest beauty, relationship, style, and wellness topics. Designed with the visitors’ interests in mind, Amora The Experience provides a comfortable environment and a personalized experience focused on:

• Relationships: Visitors explore the science of attraction – what they find attractive and why – learn how to enhance their flirtation skills, create what their “perfect” partner might look like, compute their compatibility ratio, and learn the secrets of lasting relationships. Male and female life-sized robots help de-mystify erogenous zones!
• Style: Amora ensconces visitors in style and inspires with the latest trends in beauty and grooming through interactive objects and illustrated content. Visitors can match live their style to a celebrity character and a fragrance to their personality, vote on who is hot and who is not, explore the art of being and looking sexy at all times, explore the latest etiquette tips for men, understand why women are so addicted to shoes, and test their fashion knowledge.
• Wellness: Entertaining games and displays engage visitors, raising awareness about issues and topics on being healthy and fit. Dr. Sarah Brewer, co-founder and director of exhibits at the original traveling exhibition said, “Amora The Experience is an effective vehicle to educate and raise awareness on a variety of lifestyle and wellness topics because the audience is entertained and receptive to messages and new ideas. It is a transforming experience for the visitor. Unlike other traveling exhibitions, Amora adapts its content to the local audience. Many of the interactive experiences shown in Riga will be shown for the first time!”

Underpinning its educational value, Amora The Experience complements its tour with a full program of workshops and seminars entitled Amora Salons. The Salons are inspired by the stimulating social and cultural gathering of 17^th century and continue the fresh, engaging and bold approach of Amora The Experience. Local and international experts will discuss modern thinking and trends on relationships, appearance and wellness, and provide hands-on practical “how to” advice in a live, informal and fun atmosphere. This program of events will run throughout the duration of the exhibition.

Hours of opening

·                     Monday to Thursday 12pm to 9pm

·                     Friday and Saturday 12 pm to 11pm

·                     Sunday 10am to 8pm

Location:

Shopping mall Galleria Riga Dzirnavu street 67, 5th floor

Prices: From 7 Ls

Detailed information: http://www.amoraexperience.lv/en/