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Laima launches production of exclusive chocolate

Nina Kolyako, BC, Riga, 16.04.2012.Print version
Latvia's largest confectionery producer Laima launches production of exclusive chocolate, investing LVL 140,000 in new chocolate candy production equipment and renovation of premises. The company plans that the respective segment will grow three percent by the end of the year.

Laima representative Rita Voronkova informed Nozare.lv that the exclusive chocolate candies will be sold in "Compliments" candy boxes on both local and export markets, writes LETA.

 

During the past three years, Laima produced only few exclusive production units, for example, "Zelta izlase" and "Riga" boxes of chocolate candies, which amounted to less than one percent in the company's total product portfolio. At the moment, the demand for such products grows. Therefore, the company restores this production line and plans to increase its exclusive assortment four-fold. By the end of the year, these chocolates could reach three percent of the company's total production volume.

 

"The exclusive production is based on Laima's Riga-made chocolate, with cocoa butter and powder created using top quality cocoa beans from the Republic of Ghana," said Voronkova, adding that Laima plans to offer at least four new products for export and local markets.






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