Good for Business, Internet, Lithuania, Technology, Telecomunications

TEO had reached 131,200 subscribers for its TV services (delivered via IPTV and DTT) by the end of 2010, having added a modest 28,800 customers during the 12-month period. According to data from Informa Telecoms & Media (publisher of IPTV News), the service launched in October 2006 and had an estimated 58,100 subscribers by March 2010, writes LETA/ELTA.

Although IPTV operators continue to add social networking and other interactive capabilities to their offerings, there have been a number of doubts expressed recently over whether the majority of consumers really wish to engage in "lean-forward" activities on their television: a wide-ranging survey from Accenture revealed on April 13 that while catch-up TV remains consumers' favourite Internet TV feature, only 14% of those polled wished to surf the Web on their televisions and only 11% currently desire interactive and social networking functionality.