Estonia, Financial Services, Good for Business, Innovations, Technology

The app's founder and co-founder Lauri Meidla and Mihkel Oja confirmed that investors responded well to the pitch.  "We are very lucky to have „hot investors" on board who believe in us and help us develop and fine-tune the product. Thanks to their and our customers' feedback we have made our news clips more visually appealing, engaging and have improved the overall user experience. With the help of these investments more improvements in the journalistic quality and functionalities of the app lie ahead and we're very excited for the upcoming months," commented founder Lauri Meidla.

Among some of the investors were CEO of LHV Group Madis Toomsalu, entrepreneur Kristjan Mitt and Planet 42 founders Eerik Oja and Marten Orgna.

So.Fa.Dog app is available in English for Android and iOS globally.

So.Fa.Dog is an Estonian start-up, founded in February 2020. There are currently 40+ people from 17 different nationalities working for the company. The ambition of So.Fa.Dog is to change the way people consume news permanently by providing exclusive 10-second video news in a visually appealing and user friendly app.