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Fortumo will now power payments for Sony LIV users. On account of this association, more than 580 million subscribers of Airtel, Vodafone, Idea and Aircel can access videos and movies on Sony LIV by charging payments to their mobile operator's bill, Fortumo said.

Fortumo's carrier billing platform enables end-users to choose specific premium videos or movies that they wish to watch and pay for content

The payment is either deducted from their prepaid SIM card or charged to the phone bill in case end-users have a postpaid contract. With carrier billing, the users do not need to set up any additional accounts or enter private information to make payments.

"India has one of the lowest credit card penetration rates globally while smartphone ownership is growing rapidly. This creates a situation where users can access content online but are not able to pay for it. Fortumo solves the challenge by enabling payments for any phone owner," Sanjay Sinha, head of Fortumo India, said.

Fortumo powers payments for a number of leading digital content providers in the Asia Pacific region, including Box TV, Ditto TV, Tensports and Gaana. Recently, Fortumo's platform was implemented by the game developer Rovio and mobile operator Idea to collect payments for Rovio's games in India.