Education and Science, Latvia, Technology, USA

A new Mykoob product has been created specifically for the United States, where student parents are able to choose and pre-order meals for their kids from school cafeteria menus, Mykoob informs in a press release.

This is to ensure that children are not robbed of their lunch money, and parents are given an extra option to make sure that their children eat healthy food and not spend their pocket money on snacks, writes LETA.

The new solution will be introduced at 900 U.S. schools at the end of August.

The decision on introduction of the Mykoob system at U.S. schools was made surprisingly quickly after Mykoob placed second during the "Startup Week 2011" competition in Vienna and won the right to visit Silicon Valley in the United States.

This is a very good beginning for Mykoob expansion outside Latvia, and it has been achieved in an incredibly short time since February when our team visited the United States. We were astonished at how fast decisions were made in the United States, even though several hundred schools were involved, said Laudaks.

Mykoob was the first high-tech project from Latvia to place this high at the "Startup Week 2011" competition. For the company, this meant opportunity to visit the United States and establish new contacts there.

This fall it will be the third year that Mykoob cooperates with a total of 514 schools in Latvia with a total of 296,300 users, the company informs.

The company's name stands for the combination of two words, "my" and "book", whereas the inverted word "book" stands for feedback among students, parents and schools. The project was created by Laudaks and Martins Kalnins.

Kalnins owns a 43.5% stake in Mykoob, whereas Laudaks has 26.5% interest.

The company posted LVL 14,428 in turnover and LVL 4192 in losses last year.