Baltic Export, Lithuania, Markets and Companies

Lithuania-produced amber bead-rolls are very popular in many countries of the world. Amber products are supplied even to Buddhists.

After decrease in demand for amber in Lithuania, the company does the utmost to find new export markets. The European Union Funds have allocated 340,000 litas for Seaside's export channels development, writes LETA/ELTA.

"Amber products are bought for tourists on domestic market, and their flow has decreased recently; therefore, we export our products to foreign countries mainly. EU funds will help us to increase the competitiveness, step up on the foreign markets, and find possible business partners and clients," said Pajurio Gintaras owner and director Aleksandr Afanasjev.

Pajurio Gintaras yearly presents its products on exhibitions and fairs in the United States, China, and Western European countries. A part of the EU-given funds is going to be spent for leaflets and advertising stands, as well as market researches.

The company started operating more than a decade ago. The first production site was located in a garage, employing six specialists, who reprocessed the amber and produced jewelry.

Klaipeda market appeared to be tiny – the amber was purchased only by German tourists, and were not many. Therefore, export options have been considered almost since the very start.

The crisis has left a negative impact on amber industry; therefore, the company had to adapt to the changes and falling turnover. Currently, even more specialists are employed, because even though overall demand for the amber has decreased globally (because people are interested in jewelry), orders have become more sophisticated, for example, religious relics for Budhists.