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Saturday, 14.06.2025, 17:33
Saffron Brand Consultants and Olins to create Lithuania"s economic image
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Consultants employed by the Lithuanian Economy Development Agency (LEPA) will help to create the strategy of the Lithuanian economy image for 2009-2014, the detailed plan of the strategy communication measures of the Lithuanian economy image for 2009-2011 and communication highlights for 2012-2014, reports ELTA.
According to LEPA CEO Mantas Nocius, "we want the Lithuanian economy image to be created systematically and coherently, therefore the cornerstone documents have to be prepared first.
"To achieve this we have invited Olins, whose advantage is his long-term experience and not only cooperation with high-level persons in order to identify the advantages and disadvantages of the image of a country, but also participation in the preparation of specific documents – strategies and communication plans," Nocius said.
Next week, Olins" right hand Jeremy Hildreth is arriving to Vilnius, Kaunas and Klaipeda to collect material for documents and to meet state authorities and business community representatives. Olins will meet high-ranking state representatives in the end of October.
Documents are expected to be prepared by the beginning of 2009.
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