EU – Baltic States, Lithuania, Technology, Telecomunications

30% or 400 000 of the 1.34 million Lithuanian TV households are now digital. From these TV households, 31% use digital satellite television. During 2010 the number of digital satellite TV households increased from 99 000 homes (YE 2009) to over 120 000 homes (YE 2010). ASTRA increased its reach from 90 000 to 110 000 satellite TV households.

SES ASTRA also serves 540 000 cable TV households in Lithuania (100% of the cable households).

These are the results of the latest SES ASTRA Satellite Monitor, conducted annually in 35 European and North African countries, and based on more than 70,000 face-to-face and telephone interviews. The methodology and the results are controlled by independent institutes and accepted by regulatory bodies in various countries as objective market measurements.

Niklas Sjögren, Country Manager Baltic, SES ASTRA, states: “The latest figures show that Lithuanian families are ready for the analog switch off of the terrestrial TV network. Evaluating all pros and cons of the different distribution forms, satellite TV has, not surprisingly, gained the most trust. The Lithuanian Government has already from the beginning informed the Lithuanian inhabitants that there are several options available for digital TV. I’m glad to see that many people have chosen the most cost effective, high quality and future proof option.”

Satellite Monitor figures for year-end 2010 in Lithuania at a glance:

• In Lithuania there are a total of 1.34 million TV homes

• 30% percent of the 1.34 million TV households are now digital

• Satellite reaches 120,000 digital homes (31 percent of the digital market), cable reaches 110,000 digital homes (28 percent of the digital market), IPTV

reaches 40,000 homes (11 percent of the digital market) and DTT reaches 120,000 homes (31 percent of the digital market)

• ASTRA reaches 110,000 digital satellite TV homes in and 540,000 cable households (100% of cable households)