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A tenth of Estonian households are not ready for digital TV

Juhan Tere, BC, Tallinn, 27.04.2010.Print version
A tenth of households in Estonia are not yet ready to adopt digital television which will replace analogue television in summer 2010, LETA/Postimees Online reports.

The head of the Estonian government committee of transition to digital broadcasting Jüri Pihel said that at the beginning of this year, there were 67,000 families in Estonia watching analogue TV, meaning that 11% of Estonian homes use just the ordinary analogue antennae to watch TV.


TNS Emor’s fresh digi-TV surveillance study indicated that in the first quarter of this year, the share of analogue TV watchers is highest in South Estonia, 16,000 homes or 23% of the region’s households.


“Since today, 64 days before the analogue TV will be switched off, transition to digital broadcasting concerns still over 11% of Estonian homes that own a TV set, long queues in electronics stores, antenna installation firms and TV services providers can be forecast for the end of June,” said Pihel.


“A lot of people who today see just the three Estonian channels with the ordinary antenna haven’t understood that they can adopt digital television already today. They don’t have to wait till July 1 when analogue transmitters will be switched off in Estonia,” said Pihel.


In the first quarter of this year, the number of households watching digital television was 228,000. 94,000 households watched digital television received by an ordinary antenna, the rest were distributed between digi-TV transmitted via cable network, IP-based TV and satellite television.


On July 1, 2010, all Estonian TV transmitters stop transmitting analogue TV and all people who watch just the three Estonian TV channels with an ordinary antenna now, have to buy a digibox or a new digital TV set.

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