{"id":82127,"date":"2024-08-01T23:25:20","date_gmt":"2024-08-01T20:25:20","guid":{"rendered":"https:\/\/www.baltic-course.com\/lv\/?p=82127"},"modified":"2024-08-01T23:25:20","modified_gmt":"2024-08-01T20:25:20","slug":"instagram-un-facebook-straujais-reklamas-apjomu-pieaugums-veicina-pelnas-izaugsmi","status":"publish","type":"post","link":"https:\/\/www.baltic-course.com\/lv\/instagram-un-facebook-straujais-reklamas-apjomu-pieaugums-veicina-pelnas-izaugsmi\/82127","title":{"rendered":"Instagram un Facebook straujais rekl\u0101mas apjomu pieaugums veicina pe\u013c\u0146as izaugsmi"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-82128\" src=\"https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2024\/08\/1.jpg\" alt=\"\" width=\"740\" height=\"575\" srcset=\"https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2024\/08\/1.jpg 740w, https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2024\/08\/1-117x91.jpg 117w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><strong>\u0160opavasar strauji pieauga Instagram un Facebook rekl\u0101mu p\u0101rdo\u0161anas apjomi, kas nodro\u0161in\u0101ja m\u0101tesuz\u0146\u0113muma Meta pe\u013c\u0146as pieaugumu.<\/strong><\/p><div class=\"2e6ae01b4f90ae739e66a2cc7f5e8528\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8775106392232080\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Baltic course LV aug\u0161a -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8775106392232080\"\r\n     data-ad-slot=\"4540934099\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>Uz\u0146\u0113mums pazi\u0146oja, ka tr\u012bs m\u0113ne\u0161os l\u012bdz j\u016bnijam ie\u0146\u0113mumi pieaugu\u0161i l\u012bdz vair\u0101k nek\u0101 39 miljardiem ASV dol\u0101ru, kas ir par 22 % vair\u0101k nek\u0101 taj\u0101 pa\u0161\u0101 period\u0101 p\u0113rn, jo par rekl\u0101m\u0101m tika iekas\u0113ta liel\u0101ka maksa un rekl\u0101mas sasniedza vair\u0101k cilv\u0113ku.<\/p>\n<p>Pe\u013c\u0146a pieauga l\u012bdz gandr\u012bz 13,5 miljardiem ASV dol\u0101ru, neraugoties uz lielajiem ieguld\u012bjumiem m\u0101ksl\u012bg\u0101 intelekta projektos.<\/p>\n<p>Grupa ar\u012b nesen piekrita samaks\u0101t 1,4 miljardus ASV dol\u0101ru ASV Teksasas \u0161tatam par aps\u016bdz\u012bb\u0101m, ka t\u0101 bez pien\u0101c\u012bgas piekri\u0161anas v\u0101kusi lietot\u0101ju sejas datus un citu inform\u0101ciju.<\/p>\n<p>Tre\u0161dien Meta dibin\u0101t\u0101js un izpilddirektors Marks Zakerbergs pazi\u0146oja, ka t\u0101 ir piedz\u012bvojusi &#8220;sp\u0113c\u012bgu&#8221; ceturksni, un nor\u0101d\u012bja, ka t\u0101s m\u0101ksl\u012bg\u0101 intelekta sist\u0113ma &#8220;ir uz pareiz\u0101 ce\u013ca, lai l\u012bdz gada beig\u0101m k\u013c\u016btu par pasaul\u0113 visvair\u0101k izmantoto m\u0101ksl\u012bg\u0101 intelekta asistentu&#8221;.<\/p>\n<p>Meta ir t\u0113r\u0113jusi milz\u012bgas summas m\u0101ksl\u012bg\u0101 intelekta, k\u0101 ar\u012b papildin\u0101t\u0101s un virtu\u0101l\u0101s realit\u0101tes produktiem, piem\u0113ram, austi\u0146\u0101m, kas \u013cauj lietot\u0101jiem &#8220;iel\u0113kt&#8221; sav\u0101s iecien\u012bt\u0101kaj\u0101s sp\u0113l\u0113s vai vingro\u0161anas nodarb\u012bb\u0101s.<\/p>\n<p>Pazi\u0146ot\u0101 pe\u013c\u0146a tika g\u016bta, neraugoties uz Reality Labs strukt\u016brvien\u012bbas, kas izstr\u0101d\u0101 \u0161\u0101dus produktus, zaud\u0113jumiem 4,5 miljardu ASV dol\u0101ru apm\u0113r\u0101.<\/p>\n<p>Zakerbergs un citi tehnolo\u0123iju vad\u012bt\u0101ji no t\u0101d\u0101m komp\u0101nij\u0101m k\u0101 Google, Microsoft un OpenAI ir iesaist\u012bju\u0161ies c\u012b\u0146\u0101 par jaud\u012bgu m\u0101ksl\u012bg\u0101 intelekta r\u012bku rad\u012b\u0161anu.<\/p>\n<p>Meta tre\u0161dien br\u012bdin\u0101ja, ka \u0161ogad m\u0101ksl\u012bg\u0101 intelekta produktu izstr\u0101dei t\u0101 pl\u0101no t\u0113r\u0113t l\u012bdz pat 40 miljardiem ASV dol\u0101ru un ka liel\u0101ki izdevumi turpin\u0101sies ar\u012b 2025. gad\u0101.<\/p>\n<p>&#8220;Jebkuras ba\u017eas, kas investoriem var\u0113tu b\u016bt biju\u0161as par Meta izdevumiem m\u0101ksl\u012bgajam intelektam, \u0161\u012b ceturk\u0161\u0146a rezult\u0101ti, visticam\u0101k, klied\u0113s,&#8221; iesaka eMarketer galvenais anal\u012bti\u0137is Makss Willenss.<\/p>\n<p>&#8220;Meta piesardz\u012bg\u0101 rekl\u0101mu ievie\u0161ana Reels ir rad\u012bjusi perfektu v\u0113tru, kas izpau\u017eas k\u0101 pieaugo\u0161s r\u0101d\u012bjumu skaits un pieaugo\u0161as rekl\u0101mas cenas.&#8221;<\/p>\n<p>Reels ir \u012bsu videoklipu koplieto\u0161anas pakalpojums, ko Meta ieviesa, cen\u0161oties st\u0101ties pret\u012b TikTok, kam draud potenci\u0101ls aizliegums ASV saska\u0146\u0101 ar jauno likumu, kas dr\u012bzum\u0101 st\u0101sies sp\u0113k\u0101.<\/p>\n<p>Tikm\u0113r anal\u012bti\u0137is Maiks Prolukss sac\u012bja, ka Meta ir &#8220;labi sagatavojusies&#8221; m\u0101ksl\u012bg\u0101 intelekta r\u012bku ievie\u0161anai.<\/p>\n<p>Tom\u0113r vi\u0146\u0161 nor\u0101d\u012bja, ka, lai gan Facebook un Instagram m\u0101tesuz\u0146\u0113mums var &#8220;liel\u012bties&#8221; ar to, ka t\u0101 m\u0101ksl\u012bg\u0101 intelekta asistents k\u013cuvis par pasaul\u0113 visvair\u0101k izmantoto, Instagram, Messenger un WhatsApp lietot\u0101jiem tas ir j\u0101izmanto, jo tas nodro\u0161ina mekl\u0113\u0161anas joslu \u0161aj\u0101s lietotn\u0113s.<\/p>\n<p>&#8220;Sav\u0101 zi\u0146\u0101 tas ir gudrs uz\u0146\u0113muma g\u0101jiens, lai faktiski iepaz\u012bstin\u0101tu lietot\u0101jus ar Meta AI, piespie\u017eot tos to izmantot,&#8221; vi\u0146\u0161 teica.<\/p>\n<p>&nbsp;<\/p>\n\n<div 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