{"id":103893,"date":"2026-10-07T13:49:19","date_gmt":"2026-10-07T10:49:19","guid":{"rendered":"https:\/\/www.baltic-course.com\/lv\/?p=103893"},"modified":"2026-10-07T13:49:19","modified_gmt":"2026-10-07T10:49:19","slug":"lats-pirceju-piesaista-ne-tikai-zemaka-cena-bet-ari-veikala-tuvums","status":"publish","type":"post","link":"https:\/\/www.baltic-course.com\/lv\/lats-pirceju-piesaista-ne-tikai-zemaka-cena-bet-ari-veikala-tuvums\/103893","title":{"rendered":"\u201cLaTS\u201d: pirc\u0113ju piesaista ne tikai zem\u0101ka cena, bet ar\u012b veikala tuvums"},"content":{"rendered":"<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103784\" src=\"https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2026\/07\/lats.jpg\" alt=\"\" width=\"818\" height=\"584\" srcset=\"https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2026\/07\/lats.jpg 818w, https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2026\/07\/lats-763x545.jpg 763w, https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2026\/07\/lats-768x548.jpg 768w, https:\/\/www.baltic-course.com\/lv\/wp-content\/uploads\/2026\/07\/lats-240x172.jpg 240w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/strong><\/p>\n<p><strong>Latvijas pirc\u0113ji aizvien r\u016bp\u012bg\u0101k seko akcij\u0101m, sal\u012bdzina cenas un nereti iep\u0113rkas vair\u0101kos veikalu t\u012bklos, izv\u0113loties konkr\u0113taj\u0101 br\u012bd\u012b izdev\u012bg\u0101ko pied\u0101v\u0101jumu. Tom\u0113r p\u0101rtikas mazumtirdzniec\u012bb\u0101 zem\u0101k\u0101 cena nav vien\u012bgais faktors, kas nosaka veikala izv\u0113li. \u012apa\u0161i ikdienas pirkumos tikpat b\u016btisks ir veikala tuvums m\u0101j\u0101m, iepirk\u0161an\u0101s \u0113rtums un paz\u012bstams sortiments, nor\u0101da SIA \u201cLatvijas Tirgot\u0101ju savien\u012bba\u201d (\u201cLaTS\u201d).<\/strong><\/p><div class=\"2e6ae01b4f90ae739e66a2cc7f5e8528\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8775106392232080\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Baltic course LV aug\u0161a -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8775106392232080\"\r\n     data-ad-slot=\"4540934099\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>P\u0101rtikas cenas joproj\u0101m ir viens no sabiedr\u012bbai b\u016btisk\u0101kajiem jaut\u0101jumiem, tom\u0113r pirc\u0113js r\u0113\u0137ina ne tikai preces cenu, bet ar\u012b savu laiku un papildu izdevumus, kas nepiecie\u0161ami, lai nok\u013c\u016btu l\u012bdz veikalam. \u012apa\u0161i b\u016btiski tas ir maz\u0101k\u0101s pils\u0113t\u0101s, ciemos, piepils\u0113t\u0101s un lauku re\u0123ionos.<\/p>\n<p>\u201cCena un akcijas, protams, ir \u013coti svar\u012bgas, un b\u016btu naivi apgalvot pret\u0113jo. Ta\u010du ikdienas pirkumos cilv\u0113ks r\u0113\u0137ina ar\u012b savu laiku un \u0113rt\u012bbas. Ja p\u0113c maizes, piena vai produktiem vakari\u0146\u0101m j\u0101brauc vair\u0101kus kilometrus, j\u0101r\u0113\u0137in\u0101s ar\u012b ar degvielas izmaks\u0101m, un zem\u0101k\u0101 cena vairs ne vienm\u0113r noz\u012bm\u0113 izdev\u012bg\u0101ko pirkumu. Turkl\u0101t priek\u0161stats, ka piem\u0101jas veikal\u0101 noteikti b\u016bs d\u0101rg\u0101k nek\u0101 lielveikal\u0101, ne vienm\u0113r atbilst realit\u0101tei \u2013 daudzas preces \u201cLaTS\u201d veikalos iesp\u0113jams ieg\u0101d\u0101ties l\u0113t\u0101k,\u201d nor\u0101da SIA \u201cLatvijas Tirgot\u0101ju savien\u012bba\u201d valdes priek\u0161s\u0113d\u0113t\u0101js Raimonds Okmanis.<\/p>\n<p>Veikala tuvums \u013cauj nepiecie\u0161amo nopirkt pa ce\u013cam no darba, skolas vai b\u0113rnud\u0101rza, neveidojot atsevi\u0161\u0137u iepirk\u0161an\u0101s braucienu. Viet\u0101s, kur sabiedrisk\u0101 transporta iesp\u0113jas ir ierobe\u017eotas, \u0161is faktors k\u013c\u016bst v\u0113l noz\u012bm\u012bg\u0101ks.<\/p>\n<p><strong>\u201cPiem\u0101jas veikals\u201d noz\u012bm\u0113 vair\u0101k nek\u0101 att\u0101lumu<\/strong><\/p>\n<p>Dev\u012bze \u201cLaTS \u2013 mans piem\u0101jas veikals\u201d raksturo ne tikai veikalu \u0123eogr\u0101fisko atra\u0161an\u0101s vietu. Maz\u0101ka form\u0101ta veikalu priek\u0161roc\u012bba ir ar\u012b sp\u0113ja piel\u0101got sortimentu konkr\u0113t\u0101s apkaimes pirc\u0113jiem, saglab\u0101jot \u0113rtu iepirk\u0161anos un konkur\u0113tsp\u0113j\u012bgas cenas.<\/p>\n<p>B\u016btiska ir ar\u012b cilv\u0113cisk\u0101 puse \u2013 paz\u012bstami p\u0101rdev\u0113ji, ierasts sortiments un iesp\u0113ja \u0101tri atrast nepiecie\u0161amo. Regul\u0101ram pirc\u0113jam veikala izv\u0113le t\u0101d\u0113j\u0101di k\u013c\u016bst ne tikai par konkr\u0113t\u0101s dienas cenu sal\u012bdzin\u0101jumu, bet ar\u012b par ieradumu un uztic\u0113\u0161anos.<\/p>\n<p>\u201cLaTS\u201d apvieno Latvijas uz\u0146\u0113m\u0113jus, kuri str\u0101d\u0101 sav\u0101s pils\u0113t\u0101s un novados un p\u0101rzina savu pirc\u0113ju ikdienas vajadz\u012bbas. T\u0101d\u0113j\u0101di iepirk\u0161an\u0101s \u201cLaTS\u201d vienlaikus noz\u012bm\u0113 atbalstu Latvijas mazajiem un vid\u0113jiem uz\u0146\u0113m\u0113jiem.<\/p>\n<p><strong>Ar akcijas cenu vien ilgtermi\u0146a lojalit\u0101ti izveidot nevar<\/strong><\/p>\n<p>Tas nenoz\u012bm\u0113, ka mazie veikali var ignor\u0113t cenu konkurenci. Akciju pied\u0101v\u0101jumiem un konkur\u0113tsp\u0113j\u012bg\u0101m ikdienas cen\u0101m ar\u012b turpm\u0101k b\u016bs b\u016btiska noz\u012bme, \u012bpa\u0161i laik\u0101, kad m\u0101jsaimniec\u012bbas r\u016bp\u012bgi seko p\u0101rtikas izdevumiem. Turkl\u0101t atsevi\u0161\u0137as preces \u201cLaTS\u201d veikalos ir pieejamas ar\u012b l\u0113t\u0101k nek\u0101 lielveikalos.<\/p>\n<p>\u201cMaz\u0101 veikala priek\u0161roc\u012bba ir t\u0101, ka tas zina savu pirc\u0113ju. Cilv\u0113kam svar\u012bga ir laba cena, bet tikpat b\u016btiski ir tas, ka nepiecie\u0161amo var nopirkt tepat, net\u0113r\u0113jot papildu laiku un naudu braucienam uz lielveikalu. \u201cLaTS\u201d veikali ir Latvijas uz\u0146\u0113m\u0113ju veikali, un m\u016bsu priek\u0161roc\u012bba ir sp\u0113ja b\u016bt tuvu savam pirc\u0113jam. Ar vienu veiksm\u012bgu akciju pirc\u0113ju var piesaist\u012bt, bet ilgtermi\u0146a lojalit\u0101te veidojas no \u0161\u0101das ikdienas pieredzes,\u201d saka Raimonds Okmanis.<\/p>\n<p>T\u0101d\u0113\u013c pirc\u0113jam b\u016btiska ir ne tikai konkr\u0113tas preces cena, bet kop\u0113jais ieguvums \u2013 att\u0101lums, pat\u0113r\u0113tais laiks, sortiments, apkalpo\u0161ana un iepirk\u0161an\u0101s \u0113rtums. Mazajiem veikaliem tie\u0161i kombin\u0101cija \u201ctuvu, \u0113rti un par labu cenu\u201d var b\u016bt priek\u0161roc\u012bba konkurenc\u0113 par past\u0101v\u012bgo pirc\u0113ju.<\/p>\n<p>Ekonomikas ministrijas septembra beig\u0101s publiskotie dati r\u0101da, ka p\u0113c PVN samazin\u0101\u0161anas atsevi\u0161\u0137\u0101m p\u0101rtikas pamatproduktu grup\u0101m to cenas veikalos vid\u0113ji samazin\u0101ju\u0161\u0101s par aptuveni 10%. Tom\u0113r iedz\u012bvot\u0101ju aptauj\u0101s da\u013ca pirc\u0113ju atz\u012bst, ka kop\u0113j\u0101 ikdienas p\u0101rtikas groz\u0101 b\u016btisku cenu kritumu nej\u016bt.<\/p>\n<p>SIA \u201cLaTS\u201d dibin\u0101ta 2007. gad\u0101 ar m\u0113r\u0137i apvienot mazos un vid\u0113jos Latvijas p\u0101rtikas mazumtirgot\u0101jus, samazin\u0101t izmaksas un uzlabot konkur\u0113tsp\u0113ju. \u0160obr\u012bd t\u012bkls apvieno aptuveni 270 uz\u0146\u0113mumus, un tam ir vair\u0101k nek\u0101 700 fizisk\u0101s tirdzniec\u012bbas vietas vis\u0101 Latvij\u0101.<\/p>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Latvijas pirc\u0113ji aizvien r\u016bp\u012bg\u0101k seko akcij\u0101m, sal\u012bdzina cenas un nereti iep\u0113rkas vair\u0101kos veikalu t\u012bklos, izv\u0113loties konkr\u0113taj\u0101 br\u012bd\u012b izdev\u012bg\u0101ko pied\u0101v\u0101jumu.<\/p>\n","protected":false},"author":53,"featured_media":103784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2231],"tags":[],"class_list":["post-103893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zinas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cLaTS\u201d: pirc\u0113ju piesaista ne tikai zem\u0101ka cena, bet ar\u012b veikala tuvums<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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