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"Coop was well-informed of Omniva's plans and has actually been making preparations for a while to launch its own delivery service. Therefore, nothing will change for the customers, rather, when offering our delivery service, we can make the service of the e-store even quicker and more personal," Martin Miido, head of communication at Coop Eesti, told BNS.

"We have it planned so that when Cooperation with Omniva ends, we will continue independently from September onwards, there will not be a time gap," Miido said.

The Estonian state-owned logistics company Eesti Post AS operating under the Omniva brand is to end a more than a year long pilot project of food delivery in Tallinn and in the vicinity of the capital as rendering the service is not economically viable.

Considering the processes of the Cooperation model so far, the price of the service generated based on that, the wishes of partners with regard to the details of service areas and providing other services and the wish of each retail chain to be more visible with their branding, it is more reasonable for each chain to manage their own food deliveries, Omniva said.