International Internet Magazine. Baltic States news & analytics
Friday, 25.04.2014, 10:37
LTV turnover at LVL 9.92 mln in 2011; losses – LVL 209,974
Last year, the television's turnover decreased 3.6% from 2010, when LTV turned over LVL 10.29 million. LTV losses increased 80.8% (up from LVL 116,109 in 2010), informs LETA.
In 2009, LTV turnover stood at LVL 11.31 million, losses – LVL 57,070.
According to the television's management report, the transition from analog to digital broadcasting affected viewing habits significantly, especially in households that previously only had access to analog broadcasts. Cable and satellite channels benefited from these changes the most, while nationwide channels – suffered.
LTV management points out that last year, only LTV1 and TV3 managed to maintain their viewer shares of 2010, while the audiences of cable and satellite channels increased. The influence of Russian-speaking media increased.
Under these circumstances, LTV was striving to implement several principles – united society, a dialogue with society, editorial independence, unique and attractive content, modern technologies, development of national and civic society.