Estonia, EU – Baltic States, Legislation, Markets and Companies

Amway’s cosmetics, food supplements and washing powders have been sold in Estonia for years and the company has been criticised since the offered goods have not been registered in Estonia and the company could not have recruited direct sellers here either.

Now Amway Europe deputy president Michael Meissner confirms that by the end of the year, they want to get all documents in order in Estonia and register their products. “We know all the criticism about us and want to show that we behave in a responsible way,” said Meissner.

Estonian Health Board PR manager Iiris Saluri was at first very skeptical when hearing about Amway’s plans. “These products are being sold in Estonia for several years and I have heard before that they will register themselves imminently,” she said.

After a check-up it emerged though that a couple of weeks ago Amway’s cosmetics were registered in Estonia. “Currently people can buy them only via Polish branch office and use,” said Meissner. “When everything is settled, people can become sales people and earn money.”

He claimed that all Amway meetings in Estonia so far should have been for introducing products, not for recruiting direct sellers.

In 2009, Amway’s turnover in the world was 8.4 billion USD or an average of 2,800 USD per sales person. There are an estimated 10,000 users of Amway products in Estonia.